Lead Conversion
#1 Marketing Challenge is “unconverted” leads!
Patient Acquisition
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THE CHALLENGE
Getting leads (people interested in your services) to visit your website is only a small part of digital marketing. The biggest challenge is not a lack of leads, but a lack of converting leads to actual patients.
Private medical practices are making a major investment in Lead Generation – SEO, PPC, Facebook Ads, Google Local Service Ads, and everything in between. We are seeing these leads and the investment associated with them go down the tubes. In many cases 50-60% of inbound calls leave unconverted and 80% of webforms and other online inquiries wind up unconverted.
We know that these are interested prospects that need your services… but for whatever reason they did not visit your practice.
NEW PATIENT APPOINTMENT FUNNEL
SOME FACTS
Leads that are not followed up with within 15 minutes go cold.
If you don’t follow up with an unconverted lead at least 5-7 times, you will miss out on 70% of the opportunities.
Today's consumer prefers to interact via text message vs. phone call or email.
Managing leads for your practice is NOT easy. Managing leads from multiple sources like your website, SEO, PPC, Facebook Ads, paid lead sources and any others can be hard to keep track of and even harder to follow up with appropriately.
That is where our technology platform (called ConversionAMP) comes in. We bring in all the leads AND automate all the follow up conversations immediately. It takes the stress off your office team in doing the initial conversations and they ONLY have to focus on the good conversations.
Our Solution
Your practice can continue running with a “less than ideal” follow up process… OR you can implement ConversionAMP and increase ROI and fix the communications gap as fast as possible.
Engage
Our software interacts according to how potential patients want to be engaged. Not everyone prefers a phone call. Many want to communicate through text, email, fill out a form, or chat online.
Follow Up
We take into account that over 50% of leads go with the business that responds to them first. Leads that are not followed up within 15 minutes is 21x more effective than calling after 30 minutes.
Automation
Our technology launches an email and text within 30 seconds of submission. Every lead is followed up with at least 7 times via email, SMS, and phone until they book or tell you they are not interested.
Recognize Intent
Our “machine learning” automation recognizes negative or positive intent. It’s important to not continuously reach out to your lead multiple times if they have said they are not interested.
When I initially scheduled the strategy session, I was concerned that it might be a waste of time or worse just a sales pitch. I can honestly say that Kevin exceeded my expectations. You took the time to understand my situation and the goals of my business.
Kevin did his due diligence prior to the call by reviewing our website, evaluating our rankings and came to the meeting prepared to share actionable insights and ideas. It was refreshing to talk with a real expert without feeling like I was getting the hard sale.
I just wanted to take a moment and send you a personal note of thanks for the information you shared on our strategy session this afternoon. I can say without any reservations that you are the real deal when it comes to SEO and internet marketing. Thanks again!
Our Mission
Our mission is to help our clients increase their sales and grow their revenues as a direct result of our services. We care deeply about our clients and their results. We look forward to helping you take your medical care business to the next level!
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Kevin Cortez
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