internet solutions for your private practiceOur Process
We work with you to produce an irresistible offer and a message that differentiates you from your competitors.
When someone searches for the types of services you provide, our goal is for you to be at the top of their search.
Our marketing strategy is all about creating an environment for a sale of your services to naturally happen.
what is our goal?
Our goal is to help you establish a prominent web presence that improves your search result rankings which translates into your practice reaching more potential patients across the internet.
This is a quick phone call to introduce ourselves and get to know you and your business needs a little better. CLICK HERE to schedule your call.
During this brief conversation, we’ll get an idea of the types of services you offer, your service area, and any other features, functionality, or integrations you might need for your website. And of course, we will answer any questions you might have.
Needs Assessment and Competition Analysis
The second step in our process is an analysis of your current website and review of your content. We will also complete an SEO audit of your site to determine where you are currently and what corrective action may be necessary.
Then we look at your competition and what strategies they are using from an onpage and SEO perspective to help us understand what will be required to beat them.
If we are having trouble finding the best time to go over everything, we will record a short video highlighting the key points of the audit so you can understand our plan.
We will also provide you with a few options for our services and cover what is included with each.
After reviewing the audit and proposal, we should have an idea if we are a good fit to help you move your business forward.
If everything seems right, the next step is for you to select one of our service packages and agree to our terms and conditions. Our marketing services will begin when you make your first month’s payment.
NOTE: All of our services are on a month to month basis as we prefer to earn your business instead of holding you hostage with a contract.
We believe in transparency so we will have to get some detailed information from you to effectively market your business online.
Our questionnaire is rather detailed and is designed to get all the information we could possibly need to manage your online properties. So, this step may prove to be the most challenging part of your experience when it comes to working with us. But this is a critical step in our process and is important that all the questions are answered thoroughly.
Design and Optimize Website
It all starts with the design and programming of your website.
Your website is the hub of all your digital marketing and helps with conversion from offline advertising. For that reason, we want to make sure we have that right from the start. CLICK HERE to learn more.
Whether you have a nice professionally designed website, a DIY website, or no website at all we are going to analyze what you have and make improvements that optimize your website for converting visitors into patients.
Create Additional Pages of Your Website
The typical medical care website we see from potential clients is significantly lacking in the content department by having only a few pages of information.
Most are only between 5 and 10 pages including the home page, about us, our services, contact us and maybe a service area page. This is not enough to rise about your competition and to be visible on a wide range of search queries.
We take a different approach; we build out a separate page for each of your services and a page for each of your service areas and we also include a blog for ongoing content creation.
Our typical medical care website is between 20 and 30 pages not counting any blog content.
Relax, we write the content. We use the information you provided us in Step 4 about the services you offer, your service areas, specialties, and service details to craft the content for your website.
Because we work in your industry, we know your business model and have proven onpage content formats that not only create a great user experience but are also enjoyed by the search engines.
Reputation Monitoring and Review System
One of the key things you can do to create trust on and off of your website is have a good review profile.
Every website we manage comes powered with a review management platform that allows you to monitor reviews, embed them on your website so you have a constant feed of recent reviews from across the web, syndicate 4 and 5 star reviews to your social profiles, and have an automated process for requesting reviews and feedback. CLICK HERE to learn more about this service.
Google My Business Optimization
We optimize your Google My Business listing with “no-click searches” in mind: No-click Google searches are where someone types in a search term into Google and then find out the information that they need without having to click through to a single website.
We do this because over half of all Google searches end up being no-click searches. CLICK HERE for more information on this latest trend.
We also take into account that the majority of no-click searches come through on mobile devices such as smartphones rather than from desktop.
Once everything above is done, we will launch your new website and link your Google Analytics account. We will also create and submit a sitemap, request Google to crawl and index your website via Google Search Console.
This process typically takes about 4 weeks but could go as many as 6 weeks depending on the scope of your project. CLICK HERE to learn more.
Recurring Monthly Services
Citation Development – We proactively claim your local directory listings on Google, Yahoo, Bing, City Search, Angie’s List, Yelp and about 300 other citation directories across the web.
We build out your listings including uploading photos, videos, services, etc. and optimizing them for top placement. To learn more about how we approach Local Search SEO, CLICK HERE.
Data Aggregator Submission – Having incorrect business data online can harm your business rankings. We will submit your business information to the four main data aggregators (Factual, Neustar, Infogroup, and Acxiom).
Link Building – We will implement a proactive strategy to obtain inbound links by creating and distributing quality content (articles, blog posts, videos, etc.) on your behalf.
We will also do competitive link acquisition from your top 10 competing medical care companies. This is one of the most important and technical activities influencing search engine optimization / placement.
We use all “white hat” SEO tactics to keep your website and business safe from penalties from search engines.
Publish Content Regularly – We consistently create content for your business to improve search rankings and provide geographical relevant content for your website visitors. We also create content to be used in the link acquisition process.
Review Request System – Each month we will assist you in scheduling review requests using the reputation management software provided with your website.
Social Media Marketing – Our medical care marketing program includes social media ad management. CLICK HERE for more information on this service.
Pay Per Click Management – Our medical care marketing program also includes pay per click management which includes ad creation, monitoring, improvements and retargeting services each month.
We have been in marketing and brand development for over 30 years. Working with over 400 businesses in over 180 industries is what sets us apart from our competition and allows us to deliver a specialist business consultancy service.
We don't believe in handing our clients over to an "Account Manager" that may be gone the next time you need something. Our agency model is structured so you never have to bring a new person up-to-speed on the vision of your practice. You will be working directly with our CEO/Founder, Kevin Cortez 90% of the time.
Google My Business 3.0