Marketing is necessary for the continued success of any business, and that includes medical care providers. However, medical professionals cannot market in the same way other industries can. Why? Because of HIPAA. The HIPAA Privacy Rule establishes national standards...
It’s a tricky thing, figuring out how to promote and market your private practice in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other...
To maximize keyword rankings in Google Maps and Map Packs, a business must set up and continuously nurture four primary local SEO focus areas that include: business data, local landing pages, off-page visibility, and online reputation. Google claims to use three focus...