Marketing is necessary for the continued success of any business, and that includes medical care providers. However, medical professionals cannot market in the same way other industries can. Why? Because of HIPAA. The HIPAA Privacy Rule establishes national standards...
Marketing Your Practice During a Pandemic
It’s a tricky thing, figuring out how to promote and market your private practice in a time of crisis. On the one hand, many small businesses are struggling to stay afloat, hoping they will be able to weather the storm and reopen when the crisis is over. On the other...
What Does Google’s No-Click Searches Mean for Your Practice
We come across many websites that perform well in terms of impressions and position in the search engine results page, but do not produce the volume of visits one would expect. One of the current challenges is the introduction of Google My Business and no-click...